Your website isn’t converting visitors.

Let's get clear on what to fix first.

I provide strategic website clarity and conversion audit with clear, actionable recommendations that drive real results.

Book FREE 15 mins clarity call
A laptop showing a coaching website with a photo of a woman, placed on a light-colored surface against a beige wall.

Your website isn’t working
for you

You’re good at what you do, but your website doesn’t show it.

People visit, scroll, and leave.

Most business owners try to fix it by redesigning or rewriting the copy.

Nothing changes.

Because the problem isn’t design.

It’s clarity.

That usually means:

  • The message isn’t landing

  • The path forward isn’t obvious

  • The value isn’t clear fast enough

Five gold stars rating symbol.

Consulting with Katerina brought so much clarity. After implementing her suggestions, I saw a significant increase in traffic and inquiries.

I highly recommend her services.

Portrait of Heidi Taillefer, client from Montreal

Heidi Taillefer,

Classical Figurative Surrealist Artist.
Montreal, Canada.

Conversion

~

Clarity

~

Strategic Action Plan

~

Conversion ~ Clarity ~ Strategic Action Plan ~ 

My services

Website Conversion Audit &
Strategic Action Plan

A focused, human-led review that shows you what’s stopping your visitors from taking an action and what to do about it.


Not a checklist. Not an AI scan.
A clear plan you can act on immediately.

Two women working together at a desk with a laptop, engaged in a discussion or coaching.

How it works:

①

Free Clarity Call

We clarify your goals and what your website should be doing for your business.

↓

②

Website Conversion Audit & Strategic Action Plan

I review your website from a strategy, UX, and conversion perspective, not just how it looks, but how it actually works for a real visitor.

I analyze:

  • your messaging and positioning

  • page structure and user flow

  • calls-to-action and decision points

Then I prepare clear strategic updates and a prioritized action plan tied to your business goals.

↓

③

60–90 min Live Zoom Walkthrough

This is a live, one-on-one walkthrough, not a PDF or slide deck you’re left to figure out alone. I guide you through the findings, explain the reasoning behind them, and help you choose the best next steps for your business.

You’ll leave with a clear, strategic plan showing:

  • clarity on what’s confusing or misaligned on your site

  • what to stop doing (and why)

  • what to fix first, in priority order

↓

Book Free Call

I’ll answer your questions and help you figure out the best design solution for your business. 
We meet via Zoom.

Five gold stars rating symbol.

My website wasn’t doing anything. Then Katerina said, “You’re paying for it.” She was right. Why waste money on something that could actually work for me?

After her audit, everything became clear and inspiring.

The steps in the Action Plan were so straightforward that I completed everything the next day. She doesn’t just focus on making a site look pretty, she understands the legal side too and makes sure everything is handled properly.

Now I can rely on my website. It promotes my business, guides my customers through a clear journey, and protects me from potential legal issues around data handling.

I would 100% recommend her.

Portrait of Gabriella Grimaldi interior designer website audit client of Katerina DeCouto

Gabriella Grimaldi,

Interior Designer.
London, UK.

Five gold stars rating symbol.

I was overwhelmed and unsure where to focus my energy. Katerina helped me get clear on my message, define my target audience, and create a realistic action plan.

Her support gave me a big confidence boost and a fresh sense of direction.

Portrait of Alida Droual, client from Montreal

Alida Droual,

Founder of Majanga Care.
Montreal, Canada. 

Frequently Asked Questions

  • It’s an expert-led review of your website focused on conversion, user experience, visitor flow, and marketing strategy, not a surface-level audit.

    I look at your site holistically, in the context of your business goals, offers, and priorities, so the recommendations actually make sense for where you are right now. (Something automated tools and generic AI advice can’t fully do).

    After a short discovery chat, I prepare a personalized Website Conversion Audit & Strategic Action Plan and we go through it together in a live 1:1 walkthrough, so you clearly understand what’s blocking conversions and what to fix first.

  • No. This is a Website Conversion Audit & Strategic Action Plan, not a surface-level checklist or automated report.

    I review your website through the lens of conversion, UX design, and marketing strategy to understand why visitors aren’t taking action, not just how the site looks.

    Instead of reviewing isolated pages, I look at how the entire website works together, from first impression to booking a call.

    You get clear, prioritised recommendations and a strategic action plan that shows what to fix, why it matters, and what to focus on first, so your website actually supports your business goals.

  • You’ll leave with both strategic clarity and practical deliverables, including:

    • a clear, prioritised strategy showing

      • what’s confusing or misaligned on your site

      • what to stop doing (and why)

      • what to fix first, in priority order

    • a written Website Conversion Audit & Strategic Action Plan

    • the recording of our full 1:1 walkthrough, so you can revisit everything

    • clear implementation recommendations, so you know exactly how to apply the changes

  • First, we have a free 15-minute discovery call, and I send you a questionnaire.

    Then I analyze your website from a conversion, UX, and messaging perspective and prepare your audit and action plan.

    Finally, we meet for a 60–90 minute Zoom session to walk through everything.

  • Coaches, consultants, freelancers and service-based entrepreneurs who feel stuck and want clarity before redesigning anything.

  • No. We can work with what you have.
    (live site, draft, or half-built version or idea).

  • AI can generate suggestions.
    It can’t understand your business priorities, trade-offs, or context.

    It won’t tell you:

    • what actually matters most right now

    • what to ignore

    • how your site fits your real goals

    That’s where human review matters, especially before you redesign or rebuild anything.

  • Your first 15-minute clarity call is completely FREE. No obligation at all.

    Most clients use it to:
    • avoid an unnecessary redesign
    • stop wasting time fixing the wrong things
    • create a clear plan before investing more

    The Website Conversion Audit & Strategic Action Plan is £250.

    This is Step 2: after your free clarity call, you decide whether your website actually needs fixing. If you choose to proceed, we move on to the full audit and strategic action plan.

  • Click the “Book your free call” button and choose a time that works for you.

Hi there! 
Katerina DeCouto, web designer for service providers, working on a laptop

I’m Katerina.

I’m a UX Designer & Strategic Marketing Consultant (MBA) based in St Albans, Hertfordshire.

I combine marketing strategy with UX design to help business owners in St Albans, London, and globally create "digital homes" that speak directly to the right clients and convert with absolute clarity.

With a BA in Advertising, an MBA, and my current professional studies at the UX Design Institute, I don't just make websites look pretty.

I use research and real data to ensure your website actually works for you as a powerful business tool.

I know exactly what it feels like to juggle offers, find local clients, and try to look professional while doing it all solo.

My background is a bit of a global journey, after 12 years living as an expat in Bermuda, Canada, France, and now the UK, I’ve learned how to build a service-based business from the ground up in entirely new environments.

Before diving deep into UX, I spent years building my own postpartum yoga business and freelance marketing consultancy.

Want to figure out how to make your website actually bring in more clients?

or

You need a professional strategic advice on the user experience of your site or mobile app?

Let’s chat!
Drop me a message below, or feel free to book a casual, no-obligation Zoom call with me.

Wishing you the absolute best of luck with your business, and I hope to see you soon!

Katerina DeCouto

UX Designer & Strategic Marketing Consultant (MBA)

Book a FREE call
Book a FREE call

I’ll answer your questions and help you figure out the best design solution for your business. 
We meet via Zoom. 

Get in touch

Let’s chat about presenting your business online in the best way and I’ll answer your questions, with no obligations.


Fill up the form below and I’ll respond to you by email within 48 hours.