Fix your website

Understand why your website isn’t converting visitors into clients.

And what to fix first.

Book FREE 15 mins call
A laptop showing a coaching website with a photo of a woman, placed on a light-colored surface against a beige wall.

Your website isn’t working
for you

You’re good at what you do, but your website doesn’t show it.

People visit, scroll, and leave.

Something isn’t clear.

Most coaches try to fix it by redesigning or rewriting the copy.Nothing changes.

Because the problem isn’t design.

It’s clarity.

Portrait of Heidi Taillefer, client from Montreal

Heidi Taillefer,
Classical Figurative Surrealist Artist.
Montreal, Canada.

Five gold stars rating symbol.

Consulting with Katerina brought so much clarity. After implementing her suggestions, I saw a significant increase in traffic and inquiries.
I highly recommend her services.

Diagnosis

~

Clarity

~

Strategic Action Plan

.

Diagnosis ~ Clarity ~ Strategic Action Plan .

My services

The Website Diagnosis
& Strategic Action Plan

Investment: £250

Two women working together at a desk with a laptop, engaged in a discussion or coaching.

How it works

Step 1. Free discovery call
We clarify your goals and I send you a short questionnaire.

Step 2. Deep diagnosis & prep
I review your website, analyse your messaging and structure, and prepare your personalised report and action plan.

Step 3. 60–90 min Zoom session
We go through exactly what’s blocking conversions and what to fix first.

You’ll leave with a clear, strategic plan showing:

  • What’s confusing or misaligned on your site

  • What to stop doing

  • What to fix first, in priority order

Book Free Call
Portrait of Alida Droual, client from Montreal

Alida Droual,
Founder of Majanga Care.
Montreal, Canada.

Five gold stars rating symbol.

I was overwhelmed and unsure where to focus my energy. Katerina helped me get clear on my message, define my target audience, and create a realistic action plan. Her support gave me a big confidence boost and a fresh sense of direction.

Frequently Asked Questions
  • It’s a full diagnostic service, not just a call. After a short discovery chat, I review your website in depth and prepare a personalized report. We then go through it together so you clearly understand what’s blocking conversions and what to fix first.

  • First, we have a free 15-minute discovery call and I send you a questionnaire.
    Then I analyze your website and prepare your diagnosis and action plan.
    Finally, we meet for a 60–90 minute Zoom session to walk through everything.

  • No. We can work with what you have.
    (live site, draft, or half-built version or idea).

  • Not at all. I dive deep and analyse your business, messaging, structure, and user experience, not just surface-level design issues. You get strategic clarity, not a checklist.

  • AI can give general advice, but it doesn’t know your business, audience, or unique challenges.

    I dig deeper and analyze your business, message, and real user behaviour to create a clear, personalized action plan with strategic clarity, not just a checklist.

  • A clear, prioritised strategy showing:

    • what’s confusing or misaligned

    • what to stop doing

    • what to fix first

  • Coaches, freelancers and service-based entrepreneurs who feel stuck and want clarity before redesigning anything.

  • The full Website Diagnosis & Strategic Action Plan is £250.

  • Click the “Book your free call” button and choose a time that works for you.

Hi there! 
Portrait of Katerina DeCouto, Marketing Strategist and Web Designer for Coaches

I’m Katerina,

I help coaches figure out why their websites aren’t converting and what to fix first.

I’ve been in your shoes: running a coaching business, juggling offers, trying to look polished, and doing it all solo.

Now I combine design, strategy, and marketing expertise to make your website clear, aligned, and actually useful for your business.

Let’s build a digital home that truly reflects you and actually works.

Request FREE consultation
Get in touch