Strategic Squarespace Website Design

Good design isn’t just about looking pretty or fancy — it needs to work for you.

A laptop showing a coaching website with a photo of a woman, placed on a light-colored surface against a beige wall.

You're a great coach, but when it comes to your website, you hesitate to share the link.

Maybe it’s DIY. Maybe it’s outdated. Or maybe it never really felt like you.

Let’s change that!

With a mix of marketing and UX principles, I make sure your site feels:

  • Clear

  • Easy to follow

  • Guides people to say “yes“ to your offers

Because your website isn’t a digital business card. It’s your first impression.

Elegant. Clean, and built with strategy, not fluff.

Strategy

~

Support

~

Design

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Strategy ~ Support ~ Design ~ 

My service packages

customised to meet you where you are:

Two women working together at a desk with a laptop, engaged in a discussion or coaching.

  • For coaches building or updating their site who want expert direction — without the full redesign.

    Perfect if you're not ready to invest in a full project but know your message or structure isn’t landing.

    Includes:

    • 2 × 90-minute strategy sessions

    • Website or template audit

    • Messaging, CTA, and offer clarity

    • Action plan for structure and flow

    • Optional: Light design tweaks

    Bonus:
    €100 voucher toward a future full website project

    Investment:
    €450

    MESSAGE ME TO BOOK STRATEGY SESSION

  • A done-for-you Squarespace website — aligned with your brand and built for connection and conversion.

    Ideal for coaches ready to stop DIYing and launch with confidence.

    Includes:

    • Strategy session (brand, audience, offers)

    • 3–5 page custom Squarespace site

    • Optional: Blog setup

    • Branding support — color palette, font pairing, and a simple logo based on your mood board and inspiration

    • Copywriting support (guided prompts or full-service available)

    • Lead magnet setup (form + Kit email tool integration)

    • SEO fundamentals + mobile optimization

    • Social proof/testimonials layout

    • 3 design revision sessions

    • 1-month post-launch support

    • Personalized video walkthrough for ongoing edits

    Bonuses:

    • 12 done-for-you social media text posts (for website launch)

    • €150 voucher for your next project

    • 10% referral bonus — Send a friend who books a full project and earn 10% of their package price (paid directly to you)

    Investment:
    Starting from €1500

    CONTACT ME

    Please note:
    All investment amounts listed are estimates. Final pricing depends on the scope, complexity, and hours required.

    We’ll go over everything clearly in your free clarity call — no pressure, no surprises.

  • Tailored upgrades to enhance visibility, automation, and strategic reach.

    Options:

    • Freebie Design + Setup (PDF, form, email tool) €300+

    • Launch Content Strategy (emails, blog templates, social prompts)
      €500+

    • Kit Email Setup
      €250+

    • Client Booking Automation
      €200+

    • Custom Email Sequences
      €200+

    • Ongoing Strategy / Revision Sessions
      €95 per 90-min session

    LET’S DESIGN YOUR PLAN

    Please note:
    All investment amounts listed are estimates. Final pricing depends on the scope, complexity, and hours required.

    We’ll go over everything clearly in your free clarity call — no pressure, no surprises.

Portrait of Alida Droual, client from Montreal

Alida Droual,
Founder of Majanga Care.
Montreal, Canada.

Five gold stars rating symbol.

I was overwhelmed with how to grow my brand and unsure where to focus my energy. Katerina helped me get clear on my message, define my target audience, and create a realistic marketing plan. Her support gave me a big confidence boost and a fresh sense of direction.

Portrait of Heidi Taillefer, client from Montreal

Heidi Taillefer,
Classical Figurative Surrealist Artist.
Montreal, Canada.

Five gold stars rating symbol.

Consulting with Katerina brought so much clarity to how I show up online. After implementing her suggestions, I saw a significant increase in traffic.
I highly recommend her services to anyone looking to elevate their marketing efforts.

Not Ready to Hire Yet?
Start Here:

Strategic Website Kit

Get the FREE Guide

Digital display of a website strategy kit for coaches titled "Strategic Website" with a prominent orange "S" and an orange "New" badge.

Get the FREE guide to help you refine or build a website that attracts the right clients.

Prefer to Start with a Template?

Explore this ready-to-customize Squarespace template for coaches.

  • Screenshot of a coaching website template with a blue and gold color scheme, featuring a photo of a woman and text about financial strategy and coaching services.
  • Screenshot of a Coaching Website homepage for AL Finance Coaching.
  • A laptop screen displaying a coaching website for AL Finance Coaching.
Preview Template 
Hi there! 
Portrait of Katerina DeCouto, Marketing Strategist and Web Designer for Coaches

I’m Katerina,

I’m a strategic web designer with a marketing background and first-hand experience building an online coaching business from scratch.

Before design became my full-time focus, I was a coach myself. I know what it’s like to juggle offers, refine your niche, and try to look polished while figuring it all out solo.

Today, I combine design, strategy, and marketing to help coaches create websites that feel aligned, speak to the right clients, and grow their business with clarity and confidence.

Let’s build your digital home — one that truly reflects who you are.

Frequently Asked Questions

  • Absolutely!
    Whether you need a full redesign or just strategic tweaks to better reflect your brand and goals, I can help you clarify what’s working, what’s not, and what your site really needs to attract the right clients.

  • Yes.
    I design on Squarespace, which is intuitive and user-friendly. I’ll also provide you with a personalized video walkthrough so you feel confident updating your site moving forward.

  • That’s okay!
    Many coaches are still refining those pieces. Part of my process includes helping you gain clarity so your website messaging is aligned and strategic from the start.

  • Yes.
    I offer flexible payment plans for most packages. We can find an option that supports your budget while moving your business forward.

  • Yes.
    I offer a starter strategy package where we review your current site, clarify your messaging, and make a plan — great for DIYers or those using templates.

  • Yes.
    I offer light branding support like a color palette, font pairing, and a simple logo as add-ons to your website package. I also have trusted partners for full brand design if needed.

  • No worries at all!

    I’ll work with what you have. If you don’t have your own brand photos yet, I’ll select high-quality stock images that align with your brand (this is included in the Full Website Package).

    If you’re missing a good profile photo, just let me know — I can guide you through getting one or connect you with a photographer.

    We’ll figure it out together.
    (Custom photo support is available as an add-on service.)

  • Squarespace is my go-to platform for service-based businesses like coaching. It’s beautiful, flexible, and easy for you to manage after launch.

  • Start by messaging me.
    I’d love to hear about your vision.

    If you’d like to take things slower you can download the free Strategic Website Kit to clarify your goals.

Please know

You’re not behind.

You’re building something real.

You’re not just creating a website — you’re shaping a space that reflects your purpose, your voice, and your value.

You don’t have to figure it all out alone.
With the right strategy and support, your online presence can feel just as aligned and powerful as the work you do with your clients.

You’re ready — let’s bring your vision to life.

Get in touch